A new Swedish startup – Atingo – is promising a “radical” new approach to e-lending in libraries.
Atingo is co-funded by the Swedish publishing service Publit and the technology provider Axiell. Atingo positions the library and the publisher as collaborators. It will draw on Axiell’s e-lending systems and infrastructure, and an interface developed by Publit that allows the library and publisher to negotiate on price and availability in real time.
It will also further the so-called Swedish Model of e-book lending in libraries – transaction fees for every loan; no cap on the number of concurrent loans; and access to full catalogues without entry fees.